AIN: Our Journey — Over 20 Years of Bringing Applied Improvisers Together

Written by Joel Veenstra – This article is from AIM Issue 2 (released November 2023).


Improvisation, like life, is ephemeral. 

Applied Improvisation (AI) practitioners know that utilizing improvisational principles can produce successful spontaneity and collaboration. Yet it can be difficult to accurately capture, document, and articulate this process of facilitating lightning in a bottle. And the same is true of trying to capture the history and scope of the Applied Improvisation Network (AIN).

From the beginning, the improvisational ideals of spontaneity, discovery, innovation, and generosity were embedded in the organization. Three presenters, Paul Z Jackson (England), Michael Rosenburg (Canada), and Alain Rostain (USA) discovered each other presenting at the International Alliance for Learning Conference in 2001. With each approaching AI from a different lens, they inspired and challenged one another to refine their work. 

After the conference, they created a ‘Bulletin Board’ listserv for like-minded individuals to connect, leading to a gathering at Dr. Sivasailam “Thiagi” Thiagarajan’s North American Simulation and Gaming Association (NASAGA) Conference in 2002. Momentum was building with roughly 35 participants, but this new stream threatened to overwhelm NASAGA, who encouraged them to create their own organization. While the initial focus was improvisation applied within a business context, they soon discovered individuals applying improvisation to a wide range of fields including personal development, education, healthcare, performance, and humanitarian social change.

AIN has grown exponentially over the past two decades as practitioners continue to collaboratively support each other. The biggest community touchstone is the annual (or bi-annual) conference(s). Planning and production of these live events are emblematic of AI principles, including utilizing Open Space Technology (OST) as a foundational element. Each year improvisational trailblazers and special guests are honored; these have included Keith Johnstone, Aretha Sills (for Spolin/Sills), Colin Mochrie, Mick Napier, Armando Diaz, Adrian Jackson (for Augusto Boal), Ed Greenburg and Randy Dixon (for Del Close), Thiagi, and Alan Alda (for Stony Brook University’s Alan Alda Center for Communicating Science). The relationships formed at these conferences have fueled innovation amongst the facilitators, who remain generous with their knowledge and opportunities.

Beyond the in-person events, mini-conferences, retreats, and roadshows, applied improvisers also continue to connect via technology. For example, weekly online Open Space provided an essential point of community, support, and guidance on how to navigate the world remotely within a month of the global pandemic shut-down and continues to do so today. AIN resources have grown, including an extensive Facebook Group (with 8000+ individuals), a YouTube channel (featuring years of AIN content), Zoom events, and AIN Watch Parties.

The Mentorship program and Mastermind groups align seasoned practitioners with those who need guidance in developing their professional practice. Research continues to expand in validating and codifying AI practices, including AIN’s 2014 Delphi Study. And in March 2023, AIN launched its first publication, the Applied Improvisation Magazine, to document and share the value of its work.

So many people have discovered their community within AIN over the past 20 years, and the network continues to grow, innovate, and elevate Applied Improvisation. What started as an organic group of like-minded individuals has developed into a diverse professional network of over 600 active members who call each other colleagues and friends. While “what comes next?” will always be the main question, it is equally valuable to reflect on what brought us to this point to help guide us into the future.

Special thanks to Paul Z Jackson, Angelina Castellini, Ed Reggi, Barbara Tint, Theresa Robbins Dudeck, Yael Schy, Sue Walden, and the AIN Community for your support in making this article and community possible.

 

AIN: Our Journey Timeline

Please note: This timeline details the organization’s evolution from an informal group to a global professional network through the following milestones. This information was written for this article in 2023 and will not be updated. For a complete and updated list of our past conferences, please visit this page.

  • 2001:
    • International Alliance for Learning Conference (January) — Orlando, Florida, USA

    • Paul Z Jackson (London, England), Michael Rosenburg (Toronto, Canada), and Alain Rostain (USA) discovered one another presenting on what was soon to be known as Applied Improvisation — they created an online "Bulletin Board" listserv to connect with other like-minded individuals — initially called Association for the Advancement of Improvisation in Business.

  • 2002: 
    • The North American Simulation and Gaming Association (NASAGA) Annual Conference (November) — San Diego, California, USA
      • The first "Applied Improvisation Conference" was a strand of this conference, under the title "Summit on Improvisation in Business" and roughly 40 people attended.
      • The NASAGA Board requested that these "Applied Improvisers" create their own event unrelated to NASAGA.
  • 2003: 
    • Summit on Improvisation in Business (SIB) 2003 — Toronto, Ontario, Canada
      • First stand-alone "Applied Improvisation Conference"
    • Alain Rostain, 1st AIN President (2003 — 2007)
  • 2004: 
    • Applied Improvisation Network (AIN) 2004 (October) — San Francisco, California, USA
      • Theme: Leaping into the Chaos: Embracing the Unexpected in Business and in Life
    • The name changed to Applied Improvisation Network (AIN) as members applied improvisation beyond business - in schools, academia, humanitarian sectors, coaching, personal development and beyond - and legally became a 501(c)(6) non-profit organization.

  • 2005: 
    • AIN 2005 (September 29th – October 2nd) — New York City, New York, USA
      • Theme: Everyday Epiphanies: Seeing and Seizing the Moments of Life
  • 2006: 
    • AIN 2006 (March) — Amsterdam, Noord Holland, Netherlands
    • AIN 2006 (November) — San Francisco, California, USA
  • 2007: 
    • AIN 2007 (June) — Helsinki, Uusimaa, Finland
    • AIN 2007 (November) — Banff, Alberta, Canada 
      • Theme: Peak Experience
    • Launched new AIN website (using ning.com), created overnight by Leif Hansen
    • Paul Z Jackson, 2nd AIN President (2007 – 2017)
  •  2008: 
    • AIN 2008 (May) — Trondheim, Trondelag, Norway 
    • AIN 2008 (October) — Chicago, Illinois, USA
      • Theme: Wide Open Spaces
  • 2009: 
    • AIN 2009 (March) — Tokyo, Japan
      • Theme: Yes And Bridges the Differences
    • AIN 2009 (September) — Portland, Oregon, USA
      • Theme: Apply THIS
  • 2010: 
    • AIN 2010 (September) — Amsterdam, Noord Holland, Netherlands
      • Theme: Using Improvisation to Change our Worlds
  • 2011:
    • AIN World Conference 2011 (June) — Baltimore, Maryland, USA
      • Theme: Raising our Game / Using Improv to Save the World
  • 2012:
    • AIN World Conference 2012 (September) — San Francisco, California, USA
      • Theme: Be the Change
  • 2013:
    • AIN World Conference 2013 (October) — Berlin, Germany
      • Theme: The Art of Leadership: How to Create Resilient Cultures in a "VUCA" World
  • 2014:
    • AIN World Conference 2014 (November) — Austin, Texas, USA
      • Theme: Play Big
  • 2015:
    • AIN World Conference 2015 (September) — Montreal, Quebec, Canada
      • Theme: Back to Nature
  • 2016:
    • AIN World Conference 2016 (August) — Keble College, Oxford, England
      • Theme: Improvisation U
    • Launched new AIN Website, appliedimprovisation.network (March)
  • 2017:
    • AIN World Conference 2017 (August) — Los Angeles & Irvine, California, USA
      • Theme: Ride the Wave: Applying Improvisation in a Changing World
      • First Scholarship Fund applied to bring underrepresented individuals to the conference.
    • Barbara Tint, 3rd AIN President (2017 — 2021)
  • 2018:
    • AIN World Conference 2018 (August) — Paris, France
      • Theme: DiverseCity
  • 2019:
    • AIN World Conference 2019 (August) — New York City and Stony Brook (Long Island), New York, USA
      • Theme: Communicating Beyond Borders and Barriers: Applications of Improvisation In Society
  • 2020:
    • AIN Virtual Symposium (November) — Online
      • Theme: Imagining a Better Normal: Applied Improvisation in the Humanitarian Context
      • First AIN Virtual Symposium
    • Launched AIN Open Space virtual sessions (March)
  • 2021:
    • 2021 AIN Virtual Conference (October) — Online
      • Theme: What Comes Next?
      • First AIN Virtual Conference
    • Launched new AIN Website, appliedimprovisationnetwork.org (September)
    • Adopted official paid membership levels: Member and Professional Member (September) 
    • Ed Reggi, 4th AIN President (January 2021 — present) 
  • 2022:
    • 2022 AIN Global Conference (July) — Madrid and Avila, Spain
      • Theme: From History to OurStory
    • 2022 AIN Virtual Conference (November) — Online
      • Theme: The Power of AI
    • First publication of the Applied Improvisation Magazine (AIM) (December)
  • 2023:
    • 2023 AIN Global Conference (July) — Granville Island, Vancouver, Canada
      • Theme: ReimAgINe
    • 2023 AIN Virtual Conference (November) — Online
      • Theme: sustAINability
  • 2024:
    • 2024 AIN Global Conference (July) — Prague, Czech Republic
      • Theme: Tune the Future
    • 2024 AIN Virtual Conference (November) — Online
      • Theme: Applied Improvisation: Against All Odds

 

Please note: This timeline details the organization’s evolution from an informal group to a global professional network through the following milestones. This information was written for this article in 2023 and will not be updated. For a complete and updated list of our past conferences, please visit this page.

 

About the Author: Joel Veenstra

Joel teaches improvisation, stage management, and collaborative production at the University of California, Irvine. He collaborated with Cirque du Soleil, Oregon Shakespeare Festival, Cornerstone Theatre Company, and Improbable (UK); served on the Applied Improvisation Network board and Stage Managers’ Association board; and co-created the Global Improvisation Initiative. He utilizes Applied Improvisation in business, healthcare, as well as cultural bridge building.


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(Last Updated: Monday, January 26th, 2026)